Have you ever though about?

•  Are your customers served according to instructions
•  Are my premises tidy and clean
  
•  Do my customers receive email answers timely
  
•  Is it convenient to use company call centre. 
  
• Do my employees fill promises to customers
•  Is it easy to use my service
  
•  Does my merchandise in partner stores is stored according to agreement.
  
• How can I improve efficiency of my customer service

What does my competitors do?

• How customers are serviced at my competitors
  
• Which companies offer similar goods or services
  
• What novelties offer my competitors
  
• How competirors price their offers

Never underestimate cost of bad customer service

In average 15 customers tells their friends about bad experience
50% from customers tend to choose other suppliers, than the one with bad customer service experienced 
"Millennial's" tend to spend up to 25% more for goods or services, where they have had good customer experience.